GUS Connector for Salesforce by Clorce – Instantly Fetch Verified Company Data from GUS Poland

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Looking to automate company data entry in Salesforce?
The GUS Connector by Clorce is a powerful Salesforce integration that connects your CRM directly to the Główny Urząd Statystyczny (GUS) – Poland’s Central Statistical Office. This native Salesforce app streamlines business data management by retrieving official company information using NIP (Tax Identification Number) or REGON (National Business Registry Number).

Core Functionality

  • Automatic filling of company data from GUS when creating a Lead or Account

  • Mass updates of Lead and Account records based on the latest GUS data

  • Single record updates from GUS for selected Leads or Accounts

This functionality improves data accuracy, reduces manual input, and supports faster onboarding and qualification of clients.

What’s Coming in the 2025 Release?

The upcoming 2025 release of GUS Connector introduces a set of major improvements focused on data verification, user experience, and error transparency.

New Features in the 2025 Release:

  • Verification of Accounts using live GUS data

  • Verification of Leads with direct validation mechanisms

  • Task creation from verification steps, sent to dedicated queues

  • Editable data during verification, allowing changes directly within the validation flow

  • Granular permissions for verification processes (separate for Leads and Accounts)

  • No auto-filled company name in the Name field — it will now remain blank for user input

  • Removal of default Lead Source value set to GUS, giving teams more control

  • Detailed error reporting for mass update operations

  • Customizable branding: now with the option to add your company logo to the component

These updates further enhance the Connector’s flexibility, ensuring better team collaboration and audit-friendly verification.

Who Should Use the GUS Connector?

  • Sales teams enriching new leads and accounts with verified business data

  • Marketing teams syncing accurate company information for campaigns

  • Customer service and compliance teams ensuring CRM data stays accurate and up-to-date

Why It Matters

Connecting Salesforce to GUS Poland reduces manual work, improves CRM reliability, and accelerates B2B workflows. With verified company details pulled directly from the source, you ensure cleaner databases and more efficient customer acquisition.

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